You’re Not a Social Media Influencer — You’re a Business Owner - How to promote your service business online.
How tradies and agri businesses can show up online without the stress
Most tradies and business owners didn’t start their business because they wanted to be on Instagram. You got into your trade because you're good at what you do — whether that’s building, landscaping, plumbing, or running an agri-based service.
Your goal? Keep the phone ringing, the enquiries coming in, and the jobs rolling through. Not planning posts or figuring out hashtags.
Why visibility matters — even if you're not a content creator
Here’s the thing: if you’re not showing up online, you’re easy to overlook. Even if you do incredible work and rely on word of mouth, people still jump online to check you out. They look you up on Google, Facebook or Instagram to see if you’re active, trustworthy, and local.
And if they can’t find anything recent — or anything at all — they’ll move on to someone they can.
You don’t need to post daily to show up professionally
A lot of business owners think they need to post every day, jump on TikTok trends, or create complex content just to be visible. The truth is, you don’t.
What your audience needs is reassurance:
That you’re still in business
That you’re professional and reliable
That you know what you’re doing
You can communicate all of that with simple, consistent marketing.
What happens when marketing gets pushed to the bottom of the list
It’s not uncommon for marketing to be the last thing on the list. You’re busy quoting jobs, managing your team, staying on top of deadlines, and handling client work. Maybe you plan to “get around to posting something” when things slow down.
But then a few weeks go by. Then a few months. And suddenly your last post was in April and the enquiries have started to slow.
It’s not about doing more — it’s about being seen
Marketing doesn’t have to be a full-time job. You just need a system that keeps you visible, builds trust, and helps people choose your business over the competition.
This is especially true for tradies and agri businesses who serve local communities. Your digital presence is the modern version of a business card or ute signage. It needs to be seen.
Two ways to take marketing off your plate
If you know your business needs to start showing up online — but you don’t want the hassle of doing it yourself — I’ve created two clear options to make it easy.
1. Done-for-you marketing support ($1,500/month)
This is designed for business owners who want to stay focused on the tools while still building a strong online presence. You provide the content (photos, updates, job info), and I handle the rest.
Included each month:
1–2 social media posts per week (written and scheduled for you)
One monthly marketing email (to stay top of mind with clients)
One boosted post (you choose the budget, I handle the setup)
This is real marketing support that works behind the scenes so your business stays visible — even when you’re flat out.
2. Content Day + Strategy
If you want to do your own posting but don’t know where to start, a one-off content day gives you the tools and content you need for a whole month.
We’ll work together to:
Capture and plan a month’s worth of content
Map out a strategy so you know what to post and when
Get your brand looking professional and consistent
Optional add-on: a $500 Digital Presence Audit to identify where your business is losing visibility and what you can do to fix it.
Why this works for tradies and agri businesses
You don’t need flash campaigns or hundreds of followers. You just need to show up online like the professional you already are — regularly, clearly, and with the right message.
This isn’t about chasing trends. It’s about making sure your next customer sees you when they need you.
Next steps
If you’re ready to stop putting marketing off and start getting seen, I can help.
Whether you’re based in Hawke’s Bay or operate a small business anywhere in New Zealand, I offer practical, experienced marketing support designed for tradies, contractors, and rural businesses.
Want to hand it off completely? Start with the $1,500/month package.
Want help getting started? Book a $500 audit or a one-off content day.
Get in touch to chat about what’s right for you and your business. You’ll get real advice, clear solutions, and support from someone who knows marketing inside and out — and genuinely loves helping businesses like yours grow.
